Delhi, October 18, 2024: The Mirchi Get Active Expo, a beacon for fitness enthusiasts, launched today with an electrifying inaugural ceremony featuring double Paralympic Gold medallist Avani Lekhara. As the expo precedes the much-awaited Vedanta Delhi Half Marathon, the two-time Paralympic Champion lit the ceremonial lamp to launch the expo while also enlightening the crowd with her inspiring words.
The expo is being held at the KD Jadhav Wrestling Stadium, Indira Gandhi Indoor Stadium, from October 17-19, 2024, setting the stage for the highly anticipated Vedanta Delhi Half Marathon on Sunday, October 20.
Lekhara, whose remarkable journey embodies the spirit of resilience, captivated the audience with her powerful narrative. “More than winning medals, being a catalyst in someone’s life – igniting their self-belief – that’s what fuels my passion,” Lekhara said as her words drew cheers from the crowd.
The sharpshooting champion unveiled the struggles preceding her 2024 Paralympic triumph, including a critical surgery that sidelined her training for a month. Lekhara’s unwavering determination shone through as she recounted, “There I was, dreams seemingly shattered in March after surgery followed by a month of bed-rest, while others were training hard. But then I realized – this is my calling. My love for India, my desire to represent her – that’s why I started this journey.”
Lekhara’s mantra, “Ek din sab theek ho jaega (One day, everything will be okay)” became her battle cry during those grueling weeks of preparation. “From that moment of doubt to clinching another gold for India – it was a monumental leap of faith,” she reflected.
The Mirchi Get Active Expo serves as the centre for runners gearing up for the Vedanta Delhi Half Marathon. Here, participants can collect their essential running bibs and explore exclusive deals from top-tier sports and lifestyle brands. The expo welcomes visitors from 10:00 am to 7:00 pm on Thursday and Friday, and from 10:00 am to 5:00 pm on Saturday.
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ABOUT VEDANTA LIMITED
Vedanta Limited (“Vedanta”), a subsidiary of Vedanta Resources Limited, is one of the world’s leading natural resources companies spanning across India, South Africa, Namibia, Liberia, UAE, Saudi Arabia, Korea, Taiwan and Japan with significant operations in Oil & Gas, Zinc, Lead, Silver, Copper, Iron Ore, Steel, Nickel, Aluminium, Power & Glass Substrate and foraying into electronics and display glass manufacturing. For two decades, Vedanta has been contributing significantly to nation building. Governance and sustainable development are at the core of Vedanta’s strategy, with a strong focus on health, safety, and the environment. Vedanta has put in place a comprehensive framework to be the ESG leader in the natural resources sector, is committed to reducing carbon emissions to net zero by 2050 or sooner and aims to spend $5 billion over the next 10 years to accelerate this transition. Giving back is in the DNA of Vedanta, which is focused on enhancing the lives of local communities. Anil Agarwal Foundation, the umbrella entity for Vedanta’s social initiatives, has pledged Rs 5000 crore over the next five years on various social impact programs and its flagship project, Nand Ghar is setting up model Anganwadis across India. Vedanta Ltd. ranked 3rd in the S&P Global Corporate Sustainability Assessment 2023 and has been listed in the Dow Jones Sustainability World Index. The company has also been certified as a Great Place to Work 2023. Vedanta Limited is listed on the Bombay Stock Exchange and the National Stock Exchange.
All of Vedanta’s community and social impact initiatives are housed under the umbrella entity of The Anil Agarwal Foundation. The focus areas of the Foundation are Healthcare, Women and Child development, Animal Welfare Projects, and Sports Initiatives. Anil Agarwal Foundation aims to empower communities, transform lives, and facilitate nation building through sustainable and inclusive growth.
For more information, please visit www.vedantalimited.com
ABOUT IDFC FIRST BANK
IDFC FIRST Bank is a new age Universal Bank in India built on the foundations of Ethical Banking, Digital Banking, and Social Good Banking. We are building a world class bank in India.
As part of the Bank’s ethical banking approach, it applies a “Near and Dear” Test to its products, so that the employees of the Bank serve only such products they’d want for their own loved ones. It believes income earned unethically is not worth earning.
Therefore, the Bank avoids complicated descriptions, calculations, and legalese that customers don’t understand. It abolished all charges on Savings Accounts including for Debit Cards, IMPS, RTGS, NEFT, Cash Deposit, “Non-Home branch” access, Cash withdrawals at ATMs and at branches, 3rd party transaction charges at branches, SMS Alert, Cheque book, Demand Drafts, Pay-order, duplicate statement, and all such services that are usually charged in the market. It follows the principle that it won’t touch its customers’ bank account for one reason or other. It is the first and only bank in India till date to do so.
IDFC FIRST Bank is the first bank in India to offer monthly credit on savings accounts. The credit cards have no hidden charges. It offers Lifetime Free without minimum spend conditions, never-expiring rewards points, zero interest on cash withdrawal at ATMs, dynamic low APR and much more. Fees if any are transparent and described neatly in a manner a common person can understand. Every product offered by the bank is highly customer friendly, most often the best in the industry.
As part of technology led banking, the Bank has built a modern technology stack and has built an advanced mobile app with 250+ features such as Goal based investing, MF investment assistance, electric-speed payments, Account Aggregator, MF Aggregator, Personal Finance Manager, Auto categorisation of spends, single app for personal and business banking, UPI on Credit Cards, travel and shop, bill and recharges, deals and reward redemptions, which offer great convenience to the customers. For business customers the Bank offers on-the-go bulk payments, ability to pay income tax, GST, customs duty, and connected banking with ERP solutions.
As part of the Social Banking theme, the Bank’s business model is naturally geared to social banking. It has developed unique capabilities for financing bottom of pyramid customers with consistently high asset quality. The Bank has financed over 40 million customers including 0.3 million SMEs, 0.9 million livelihood (cattle loans), 16 million lifestyle improvement loans (for laptops, washing machine, etc.), 1 million sanitation loans (toilets, water fittings), 6.5 million mobility loans (2-wheelers and cars), and home financing (over 100,000 homes), and 15 million loans to 4.3 million women-entrepreneurs. It also offers other retail and rural loans such as Kisan Credit Cards, harvest financing, gold loans etc.
IDFC FIRST Bank is a Universal Bank, and offers end to end Corporate Banking, Trade Finance such as issuance of LCs & BGs, SBLC, Packing Credit, Pre-shipment and Post-shipment Finance, Treasury products including risk hedging solutions like Forwards, Swaps, Options, and other Forex Solutions, SME Banking, Wealth Management, NRI banking, Cash Management, Nostro & Vostro account operations, Escrow facilities, Correspondent Banking, Fastag, Toll-acquiring, Dealer Finance and Purchase/Sales Invoice discounting.
ABOUT PROCAM INTERNATIONAL
Since its inception in 1988, Procam International has been the driving force behind the growth and development of sports management in India. Founded by the dynamic Singh brothers Anil and Vivek, Procam is India’s premier sports management company and is involved in live events, sports consultancy, and live television production.
With astute planning and exemplary execution, Procam has a track record of conceptualising and promoting over 100 international events, across the disciplines of Powerboat Racing, Cricket, Football, Tennis, Distance Running, Squash, WWE, Horse Racing, Volleyball, among others. These events have elicited participation of the highest calibre of athletes and huge public interest and attendance.
Pioneers of the distance running movement in India, Procam International’s Big 4 – Tata Mumbai Marathon, Vedanta Delhi Half Marathon, Tata Consultancy Services World 10K and Tata Steel World 25K Kolkata — are global leaders in their respective distances. They have ushered in a running revolution that has helped redefine the health, fitness, and ‘giving’ paradigm of our country.
